The Purpose of Purpose

The pieces of your employee engagement jigsaw puzzle can seem too edgy, have too many holes, or like bits of undistinguishable sky. If this is you, you're not alone.

Image source

Many organisations realise they need to 'do HR differently' but often aren't sure what this means or exactly what is required to take them to a new reality.

Employee engagement - in theory - is really quite simple:

1. Performance Management (or 'Feedback and Reward' as I like to call it)
It's exactly what is says on my aptly named tin. Do your people receive enough feedback about their work - and by this I don't mean annual or by-annual reviews, I mean ongoing daily conversations about what is going well and what could be done differently. Do they receive the appropriate reward for the work they do? That's not just an annual salary and a bonus, that's recognition for good work in the form of non-monetary and/or monetary reward.

2. Leadership & Management 
Two very different things - naturally with some overlap - but both equally important. Do you people receive appropriate leadership and management?

Leadership is about inspiring your people to join you on an organisation journey. Building an empire around you that helps you to achieve the broader organisational goals while you continue to energise and support your people to deliver.

Image source

Management is distinct from leadership in that it requires a more hands on role. Managers get into deeper detail about what to do and how to do it, in purpose of the broader organisational goals.

3. Trusted to take risks
To grow any organisation people need to take risks. Sometimes they pay off sometimes they don't. It's the chance we have to take to develop new products, services and ways of working. It's how we grow. Unfortunately, many people in organisations don't feel they can take those risks without reprimand if they go wrong.

It is important to develop a culture where people feel they can have a voice to say what they think. Whether that be about new ideas and processes or about the way the organisation is currently run; there is little room for growth if people can't speak out.

Image source

4. Belief in the organisation
Would you fight for something you didn't believe in? I wouldn't. In fact, I'd probably fight for the opposite. If your people don't believe in what your organisation does, they will not have its best interests at heart. People need to believe in what the organisation stands for and feel that they can work each day towards achieving those goals.

This leads nicely to my last but most definitely not least point. In fact, without this all of your efforts will fall over:

5. A sense of purpose
Answer the simple question, why do you go to work every day?
If the answer is anything other than 'because you care about the work you do for the organisation you do it for', your sense of purpose is not aligned to the organisation and they are not getting the best from you.

Think about it. Most of the people who answer this question would say they work to make money; to feed their family, to pay for their weekly night out on the tiles, to pay the rent. And rightly so, that is one of the main reasons we work, but what if the people in your organisation actually wanted to be there because they cared about what happened to the company. Do you think you would get different behaviours from your people? Would they be more likely to put in that extra effort for no overtime payment? Would they be likely to take better care of your equipment and offices? Would they be keen to grow and develop personally to assist in the growth of the business? Probably. Of course, we don't want to exhaust people, people can only give so much so there has to be give and take, but getting that relationship right can take your business from good to great.

Image source 

Creating a sense of purpose that everyone in your organisation can buy into isn't easy. You need to dig deep to find the real, heartfelt reason you exist. All organisations exist to make money; that's a given. What you need to find is what is really at the heart of what you are trying to achieve. That's purpose. If you can get your people to join you on that journey - supported by the four other pieces of the engagement jigsaw - you'll be on your way to happy people, happy business and organisational growth.