How to Unleash Your Creative Dragon

Yesterday I was chatting with a colleague about the conditions we need for our creativity to flow. In a time when I feel under constant pressure to achieve in life, this enlightened me and challenged me to shift focus.

Back in my undergraduate years I studied the concept of psychological flow theory. Flow theory states that to experience flow its vital to have, and believe in one's, ability to achieve, but also to feel challenged enough by a task that it stretches you. Even now, ten years later, I remember the conditions required to feel the desirable state, and I often notice myself falling into a flow state as I work. The problem is, as soon as I notice I am 'flowing' I lose the flow and revert to normal functioning.

When I am in a flow is when I feel I am being my best creative self. Over the years, I've learned that for flow to occur within me I need uninterrupted space, without external noise, self-acceptance and confidence in my abilities (or a lack of internal noise).

I was saying to my colleague that the time I often feel most creative is when I am laying in bed at night just before I go to sleep. This is the time when my mind is most quiet. I spend a lot of my waking day surrounded by external noise from everyday life. This includes the internet, email, social media, phone calls, people talking, all of which in turn creates noise in my head, or my internal voices so to speak. These are the voices of self-doubt, criticism and fear that often make me question my abilities. The noise is what disrupts my flow.

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So how can we ensure we leave space for creativity. Well, the other thing we discussed is that making a specific space to allow yourself to be creative can be disruptive to creativity because it forces the mind to do something it is potentially not ready to do.

What we need to do is give ourselves the freedom to think and be ourselves as we work. As soon as we forgive ourselves for being less than perfect and for not always meeting expectations placed on us by others or ourselves, suddenly the creativity flows. It may take time and hard to accept that a structured plan of 'must achieve' is not always the most productive way to create output. But if we do what we feel, and what we believe in, the rest will come. For creativity to flow we need to hush not only the external noise but the internal noise too.

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"When we stop thinking about what we should be doing and start doing what feels right, suddenly we find ourselves in the place we always wanted to be."

My friend used a great analogy, which may seem somewhat crude but is a very useful thing to consider when we look at the conditions required to be creative.

Do you ever make yourself need the toilet? If you say to yourself, right, I haven't been to the toilet today I must go, can you go? No! Of course not, your body will tell you when it's time to go. It's much to the same with what we create. Making the body do something does not mean it will oblige. Sometimes we just have to let nature take its course.

The Purpose of Purpose

The pieces of your employee engagement jigsaw puzzle can seem too edgy, have too many holes, or like bits of undistinguishable sky. If this is you, you're not alone.

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Many organisations realise they need to 'do HR differently' but often aren't sure what this means or exactly what is required to take them to a new reality.

Employee engagement - in theory - is really quite simple:

1. Performance Management (or 'Feedback and Reward' as I like to call it)
It's exactly what is says on my aptly named tin. Do your people receive enough feedback about their work - and by this I don't mean annual or by-annual reviews, I mean ongoing daily conversations about what is going well and what could be done differently. Do they receive the appropriate reward for the work they do? That's not just an annual salary and a bonus, that's recognition for good work in the form of non-monetary and/or monetary reward.

2. Leadership & Management 
Two very different things - naturally with some overlap - but both equally important. Do you people receive appropriate leadership and management?

Leadership is about inspiring your people to join you on an organisation journey. Building an empire around you that helps you to achieve the broader organisational goals while you continue to energise and support your people to deliver.

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Management is distinct from leadership in that it requires a more hands on role. Managers get into deeper detail about what to do and how to do it, in purpose of the broader organisational goals.

3. Trusted to take risks
To grow any organisation people need to take risks. Sometimes they pay off sometimes they don't. It's the chance we have to take to develop new products, services and ways of working. It's how we grow. Unfortunately, many people in organisations don't feel they can take those risks without reprimand if they go wrong.

It is important to develop a culture where people feel they can have a voice to say what they think. Whether that be about new ideas and processes or about the way the organisation is currently run; there is little room for growth if people can't speak out.

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4. Belief in the organisation
Would you fight for something you didn't believe in? I wouldn't. In fact, I'd probably fight for the opposite. If your people don't believe in what your organisation does, they will not have its best interests at heart. People need to believe in what the organisation stands for and feel that they can work each day towards achieving those goals.

This leads nicely to my last but most definitely not least point. In fact, without this all of your efforts will fall over:

5. A sense of purpose
Answer the simple question, why do you go to work every day?
If the answer is anything other than 'because you care about the work you do for the organisation you do it for', your sense of purpose is not aligned to the organisation and they are not getting the best from you.

Think about it. Most of the people who answer this question would say they work to make money; to feed their family, to pay for their weekly night out on the tiles, to pay the rent. And rightly so, that is one of the main reasons we work, but what if the people in your organisation actually wanted to be there because they cared about what happened to the company. Do you think you would get different behaviours from your people? Would they be more likely to put in that extra effort for no overtime payment? Would they be likely to take better care of your equipment and offices? Would they be keen to grow and develop personally to assist in the growth of the business? Probably. Of course, we don't want to exhaust people, people can only give so much so there has to be give and take, but getting that relationship right can take your business from good to great.

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Creating a sense of purpose that everyone in your organisation can buy into isn't easy. You need to dig deep to find the real, heartfelt reason you exist. All organisations exist to make money; that's a given. What you need to find is what is really at the heart of what you are trying to achieve. That's purpose. If you can get your people to join you on that journey - supported by the four other pieces of the engagement jigsaw - you'll be on your way to happy people, happy business and organisational growth.

Managers, are you really getting the most from your people?

As a manager, it is very tempting to ignore requests for change from employees; these requests often mean spending large chunks of money on a new process or system, or a request for a salary increase. What we often fail to see, is that even just by listening to someone and showing your empathy and understanding, but often doing little to change the situation, can help. 

Listen to your people

Ultimately, it is likely that your teams know more about their working challenges than you do, due to the simple fact that they work with the challenges on a daily basis. Listening to your people is vital. Sadly, this is often ignored, especially when it comes to large scale change across organisations. 

There is a well known psychological study which led to what we know today as the Hawthorne Effect. This phenomenon occurs when people improve their behaviour or productivity output due to the simple fact there has been a change in their working environment, whether or not the change results in an improvement to their working conditions. 

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This change can be as minor as being observed for a short period. Of course, we can't observe everyone all of the time, and we wouldn't want to because the effect would wear off, but by showing people you care, they will respond accordingly. The key is sincerity. 

Granted, this is a temporary measure, but it shows the potential positive impact of creating an environment of listening, sharing and displaying genuine concern for one another in the workplace. It also provides you with vital insight into the workings of you teams; you never know when this information might be useful. 

The crux of this is that people want to feel like they matter. Employees want to feel they are part of something important and without them the end goal wouldn't be as possible. But in order to bring people with you on your journey, you need to understand their motivations for work. 

Understanding your people

Knowing your people is the key to a happy workforce. In our modern world of non-traditional male and female roles, and the widespread introduction of flexible working, you are very behind the times if you are not sensitive to the work / life balance needs of your people. 

I recently spoke to a friend of mine and she relayed to me the challenges she could see across her national team, and that she knew she could help to make changes to ensure the team operated more efficiently. However, she is also the mother of a young child and was concerned to speak up at the fear that she may have to travel extensively and work long hours to achieve her goal. 

This fear factor is exactly what we should be trying to eliminate if we want a successful business. The environment we should be creating is an open forum for ideas and discussion and the opportunity for people to take calculated risks. 

The lack of this in the workplace, again comes back to our fear of spending; if people are allowed to have ideas, it often means spending and change. But, by talking together about reaching a larger purpose or goal, the smaller things become easier to achieve because they are in service of a bigger purpose. You become more creative, more resourceful as a team and can get things moving in the right direction - together.  

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It is sad that people have less passion for their work because they don't want to travel or leave work late instead opting to be at home with their child; but why wouldn't they?? It's normal to want a work / life balance. But whilst at work, we are not getting the best from our teams because they don't want to rock the boat and put themselves in a difficult position. We need to get the best from our people to get the best out of our business. 

There is another common principle used in psychology called the psychological contract. This is an unwritten contract between you and your people; an expectation of how you will both behave during your contract together. By being mindful of what your employees want, expect and need from you, you will get more back from them.

Here are some tips to help you do that:

1. Talk to people - find out their honest career goals - what do they really want out of their career and what work / life balance do they want. Give a little back to your employees, and they will give you more. 

2. Be flexible with hours. If someone needs to leave at 4.30pm to collect their child from school - let them do it. You've likely lost their engagement for the last hour of that day anyway because they are thinking about where they would rather be and should be - with their family. Even if they are only there for six hours a day, but they are happier and more motivated, you will get more from them than you would in their normal eight hours.

3. Provide people with the best resources to get the job done. Don't just say - it's too expensive to send you to X so you can't visit that team or take that course. Ensure you talk freely with them to come up with an affordable but effective option for making the job possible. You will get more from people if you work WITH them, not against them.

Being a manager is a tough job, but it can be made much easier if you have happy and effective employees. Take some of these tips on board, and you will be surprised at what can be achieved.