I'm hungry, are you?

We're all hungry.  Hungry for information, data, updates, something to inspire and excite us... it's an epidemic.

In today's technological world, it's so easy to find your latest fix. We only have to pick up a mobile phone and we're greeted with a world of knowledge, where we can find out anything about everything.

How many times have you been in a conversation with someone and they say "hang on, let me just Google it." It happens everywhere; we're hungry and thirsty for any soundbite we can get our fingers on.

"So if we're so hungry why is it so difficult to get people to engage in your content?"

If you want people to read what you want to share the information needs to be:

• Relevant
• Interesting
• Delivered by someone who inspires the reader 
• About a topic the reader needs / wants to know
• Short and to the point - with regular headings / subheadings / breaks and interludes. 

"As a writer it's easy to get lost in the art of writing what I want to write; the goal is writing what your audience wants to read." 

In organisations, we experience a similar problem. 

We often misjudge how much information we need to give employees when changes are afoot. The message has always been 'communicate, communicate again and then communicate some more.' This is true, it is vital to keep people informed if you want to keep them engaged, but if you want them to absorb the information, make sure your message is succinct.

Ask yourself:

• Who do people want to hear from?
• What do they want to hear? 
• Do they really need to hear it?
• How succinctly can I say it?
• Will an image say it better?

Communicate well and your few words will tell a much bigger story.